As the project lead, I am driving the revamp of GPW's website while simultaneously maintaining the existing site. My focus is on creating a refined digital brand identity that enhances UX and adheres to web accessibility guidelines.

To achieve these goals, I actively involve the client in the process, seeking a deep understanding of their content and target audience, while aligning their goals with the redesign. I conduct research on best web practices and perform competitor analysis to inform design decisions.

Throughout the project, I consistently advocate for users and better UX, providing the following deliverables to support this effort: a UX audit, a well-structured sitemap, wireframes, and prototypes to visualize the new design, a content strategy to optimize information flow, a visual style guide for consistent branding, usability testing to gather user feedback, and a dash of web development.